http://www.behemothagency.com Behemoth Agency Fri, 13 Jan 2012 17:46:59 +0000 http://www.behemothagency.com en http://behemothagency.com/AmEx-Small-Business-Saturday http://behemothagency.com/following/behemothagency.com/AmEx-Small-Business-Saturday Fri, 13 Jan 2012 17:46:59 +0000 Behemoth Agency 2600737 Project: Small Business Saturday Client: American Express Art Direction <img src="http://payload15.cargocollective.com/1/0/13011/2600737/Untitled-2.jpg" border="0" width="670" height="511" width_o="670" height_o="511" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/Untitled-2_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple.jpg" border="0" width="670" height="960" width_o="1080" height_o="1548" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21__MerchantTab_simple_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2.jpg" border="0" width="670" height="739" width_o="1080" height_o="1192" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_marketing2_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook.jpg" border="0" width="670" height="992" width_o="1080" height_o="1600" src_o="http://payload15.cargocollective.com/1/0/13011/2600737/ESCR21_mktgflow_facebook_o.jpg" align="left" /> FULL CASE STUDY COMING SOON Provided Art Direction for American Express' 2nd Annual Small Business Saturday campaign, a massive effort by the financial services behemoth to help support local businesses kickstart their holiday sales season, the start of which is usually dominated by Black Friday and massive corporate retailers. For small business owners, Amex provided a comprehensive set of promotional materials, including $100 in free Facebook Ads, downloadable POP displays, as well as customized, streamlined processes to help business create Facebook business pages, YouTube videos, Twitter accounts, and customized Foursquare/Facebook checkin rewards. For consumers, Amex handed out $25 to spend at small businesses on that day as well as provided a Facebook application to help them figure out where they could participate. I provided Art Direction on the main touchpoints for the program, the Facebook experience where merchants customized and downloaded their marketing materials, and where consumers signed up for their free money and found out where to spend it, and the mobile app experience. The program was by and large a huge success with over 1.5 million facebook likes, a high degree of both merchant and consumer participation, massive amounts of press coverage, and participation by (and a tweet from) President Obama. http://behemothagency.com/AmEx-Online-Protections http://behemothagency.com/following/behemothagency.com/AmEx-Online-Protections Thu, 12 Jan 2012 15:25:56 +0000 Behemoth Agency 1692489 Project: Online Protections Client: American Express Concept, Art Direction <img src="http://payload.cargocollective.com/1/0/13011/1692489/amexshop.jpg" border="0" width="670" height="638" width_o="670" height_o="638" src_o="http://payload.cargocollective.com/1/0/13011/1692489/amexshop_o.jpg" align="left" /> Worked on a campaign to generate awareness for American Express' comprehensive suite of protections afforded when you use your American Express card to make purchases online. The campaign (including landing pages and banner ads) had 4x the click through rates of other recent high-performing Amex campaigns and was 2.5x more likely to acquire new Amex cardmembers. Landing Page: http://shopprotected.americanexpress.com/ http://behemothagency.com/Phinizy-Phebe-Kickstarter-Video http://behemothagency.com/following/behemothagency.com/Phinizy-Phebe-Kickstarter-Video Wed, 06 Jul 2011 20:53:49 +0000 Behemoth Agency 1691243 Project: Phin & Phebes Kickstarter.com Video Client: Phinizy & Phebe Ice Cream Direction, Design, Animation, Edit Phinizy and Phebe Handmade Ice Cream is a plucky two-person ice cream company based in Brooklyn NY that is looking to expand their business by launching a kickstarter.com fund raising effort. Startups of this nature (indeed, startups raising money via kickstarter) rarely have a large marketing budget, but these two gals with a background in design and technology had a well-thought-out brand that reflected the nature of their fun, handmade nature, which we used to produce this fundraising/brand video that adhered to these brand ideals. <img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.50 AM.png" border="0" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.50 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.22 AM.png" border="0" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.55.22 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.54.13 AM.png" border="0" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.54.13 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.53.46 AM.png" border="0" width="642" height="362" width_o="642" height_o="362" src_o="http://payload.cargocollective.com/1/0/13011/1691243/Screen shot 2011-07-11 at 10.53.46 AM_o.png" align="left" /> http://behemothagency.com/Yaris-Media http://behemothagency.com/following/behemothagency.com/Yaris-Media Thu, 04 Nov 2010 15:03:46 +0000 Behemoth Agency 755496 Project: Yaris iMedia Campaign Client: Toyota Concept, Art Direction For the launch of Toyota’s new youth-oriented Yaris, we concepted specific media to progressively introduce the new nameplate, introduce specific product attributes, and then provide immersive brand experiences in the gaming, entertainment, and music market segments. As we rolled out the campaign, interaction became progressively more immersive, including several in-banner games, which you can enjoy below. >view Drums >view Shell Game >view Unveil >view Pigfight http://behemothagency.com/I-Collect-Casts http://behemothagency.com/following/behemothagency.com/I-Collect-Casts Sun, 06 Jun 2010 22:50:09 +0000 Behemoth Agency 449583 Project: icollectcasts.com Client: Toyota Art Direction <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4.jpg" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0001_Layer 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2.jpg" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0003_Layer 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3.jpg" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0002_Layer 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5.jpg" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/13011/449583/icollectcasts_0000_Layer 5_o.jpg" align="left" /> Developed an integrated campaign with Shepard Fairey (OBEY Giant, Studio Number One) that included print, on-site graphics, wild postings, a contest, and a website. >Launch Site http://behemothagency.com/Toyota-HSD http://behemothagency.com/following/behemothagency.com/Toyota-HSD Wed, 05 May 2010 20:04:45 +0000 Behemoth Agency 394866 Project: Hybrid Synergy Drive Client: Toyota Art Direction, Concept, Information Design <img src="http://payload.cargocollective.com/1/0/13011/394866/hsd_0002_Background.jpg" border="0" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/0/13011/394866/hsd_0002_Background_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/394866/hsd_0001_Background copy.jpg" border="0" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/0/13011/394866/hsd_0001_Background copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/394866/hsd_0000_Background copy 2.jpg" border="0" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/0/13011/394866/hsd_0000_Background copy 2_o.jpg" align="left" /> As part of Saatchi + Saatchi's "Reasons" campaign, we conceived a set of tools that allowed people interested in Toyota's class-leading hybrid technology to proclaim their reasons for believing in the technology, as well as the ability find others with similar interests using data-visualization techniques. FWA Site of the Day: Jan 5 2007 http://behemothagency.com/Elect-The-Jury http://behemothagency.com/following/behemothagency.com/Elect-The-Jury Fri, 16 Apr 2010 19:36:43 +0000 Behemoth Agency 362801 Project: Elect The Jury Client: 2010 Andy Awards Concept, Design, Strategy Worked to bring Ty Montague's nascent idea of crowd-sourcing the jury for the 2010 Andy Awards to life, providing subject matter expertise in all matters digital during the concept stages of the project, before handing the project off to Big Spaceship for the bulk of the development and production. Rejoined the team to provide art direction for the seemingly unending list of support materials needed when producing an event of this nature, from invites to ebay auctions to presentation templates. http://behemothagency.com/RAV4-Experience http://behemothagency.com/following/behemothagency.com/RAV4-Experience Tue, 13 Apr 2010 21:27:31 +0000 Behemoth Agency 357778 Project: RAV4 Mini-Site Client: Toyota Art Direction, Concept, Information Design <img src="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0001.jpeg" border="0" width="604" height="360" width_o="604" height_o="360" src_o="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0001_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0002.jpeg" border="0" width="604" height="360" width_o="604" height_o="360" src_o="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0002_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0003.jpeg" border="0" width="604" height="360" width_o="604" height_o="360" src_o="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0003_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0004.jpeg" border="0" width="604" height="360" width_o="604" height_o="360" src_o="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0004_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0008.jpeg" border="0" width="604" height="360" width_o="604" height_o="360" src_o="http://payload.cargocollective.com/1/0/13011/357778/RAV4_experience_0008_o.jpeg" align="left" /> How do you convince people that Toyota's new RAV4 is no longer a "chick-car" or "Barbie-Truck", but has grown up to be a good looking SUV with both performance and utility in spades? Deeds, not words. indeed. In one week (and in a 60 mile radius), we put the RAV4 through spring, summer, winter, and fall, not to mention uphill passing maneuvers, urban accident avoidance, snow, and last but not least, a day of furninshing a mid-century modernist domicile. Christian Weber and REEL EFX captured all of this action with a 60-camera array, freezing 4 distinct moments in time where we see the RAV4 handling anything without breaking a sweat. Launch Site http://behemothagency.com/Yaris-vs-Yaris http://behemothagency.com/following/behemothagency.com/Yaris-vs-Yaris Tue, 13 Apr 2010 21:26:07 +0000 Behemoth Agency 357771 Project: Yaris iMedia Campaign Client: Toyota Concept, Art Direction (programming, design on Yaris vs. Yaris by Bad Assembly) (choose "Play Single Player" to play) For the launch of Toyota’s new youth-oriented Yaris, we concepted specific media to progressively introduce the new nameplate, introduce specific product attributes, and then provide immersive brand experiences in the gaming, entertainment, and music market segments. As we rolled out the campaign, interaction became progressively more immersive, including several in-banner games—including the first in-banner multiplayer game (and Adobe Flash Site of the Day), Yaris vs. Yaris. The campaign went on to become the People's Voice Winner in Rich Media Campaigns in the 2006 Webby Awards. Launch 160x600 version http://behemothagency.com/Nation-of-Why-Not http://behemothagency.com/following/behemothagency.com/Nation-of-Why-Not Tue, 13 Apr 2010 21:26:06 +0000 Behemoth Agency 357772 Client: Royal Caribbean Cruise Lines Project: NationofWhyNot.com Art Direction, Animation, Edit <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM.png" border="0" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.11.38 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM.png" border="0" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.32 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM.png" border="0" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.43 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM.png" border="0" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.04 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM.png" border="0" width="670" height="543" width_o="1209" height_o="980" src_o="http://payload.cargocollective.com/1/0/13011/357772/Screen shot 2010-12-01 at 5.12.21 PM_o.png" align="left" /> Launching a new brand campaign involves launching a new brand experience site, naturally. Since research revealed that a large number of cruisers and potential cruisers rely on word-of-mouth and peer testimonials, we provided a robust engine for people to share their experiences aboard Royal Caribbean cruises as well as a brand experience site that introduced The Nation of Why Not in a grand fashion.